WHY WE DO IT.
hi. we’re Phoebe & Ollie. we got married and quit our jobs to start a business together. most people think we’re insane…you probably do too. hopefully you won’t once you understand why.
we do this so we (you & us) can live more & waste less.
let us explain.
we became increasingly frustrated with being sold “healthy”, “convenient” products made with cheap, artificial ingredients. 80% of our food is made from 4 processed ingredients – meat, wheat, corn and soy and marketed to us by a small number of very big businesses.
We’re told things are healthy and are being deceived. You only need to search for false labelling lawsuits against people like Naked to see what’s going on. We’re getting sicker because we rely on these ‘fake’ foods that contain none of the nutrition our bodies need to thrive.
We realised that only 25% of us get our ‘5 a day.’ At the same time, we learnt that eating more plants (800g a day) has been scientifically shown to reduce the risk of heart disease by 25%, cancer by 13% and stroke by 33%.
This adds up to 7.8 million premature deaths could be prevented by eating more plants every day as well as having more energy, clearer skin, fewer colds the list goes on.
Now this one really shocked us. According to the united nations, one-third of all food produced for humans is wasted. one-third. 1 bn people go hungry – we could feed all of them on 1/4 of the food wasted in UK, US and Europe.
We can’t put all the blame on businesses though; 60% of the food waste in the UK happens at home – it’s on us all to make better decisions and throw less away.
So with these thoughts rattling around in our brains, we came up with [ redacted ]. we adopted technology used by nasa to preserve fruit and veg and blend into delicious smoothies. we love drinking them, but more to the point they address some of the big problems we were worried about. We use the imperfect fruit and veg that would otherwise go to waste and put it in single serve formats so we’re not wasting food at home either.
We use at least 160g of organic plants in each of our smoothies – whole plants with the fibre and all. That’s an extra two of your five a day done, helping us all to have more energy to get on with the things we love and hopefully stick around a bit longer!
We put the ingredients on the front of the pack in big, bold, black and white. No juice and puree BS. Whole, organic plants in the most convenient format.
Since we started [ redacted ] and have focused on eating more plants, we have more energy (Ollie) and fewer crippling tummy aches (Phoebe), meaning we can do more of the things we love and (though i say so myself) we look better too!
So there it is. That’s our why. I’m impressed you made it through to this point, but knowing that most of you skipped it and scrolled to the bottom, here’s our manifesto. Our reason for being. The why behind everything [ redacted ] does and will do.
Phoebe & Ollie
TLDR – OUR MANIFESTO
live more. waste less.
we know you know you should eat more fruit and veg. we will never preach.
we know life’s too short to live like a saint. we will not expect you to try.
we want you to have more time and energy to do the things you love. this will be our mission in everything we do.
we believe that nature gives us all we need to thrive. we will never use artificial ingredients in our products.
we hate waste. we will never stop looking for ways to reduce waste with and in our business.
phoebe & ollie